Juul fined $438.5 million

Juul, an e-cigarette company in the US, has been fined heavily. Juul was fined exactly $438.5 million. So why was Juul penalized?

Juul, the most popular e-cigarette company in the USA, was fined $438.5 million for its advertisements aimed at young people under the age of 18. It is also possible that Juul will be completely banned from sale in the US. 

As part of Juul's agreement with the US jurisdiction, various advertising bans will be enforced in all 30 states. One of them will be that people under the age of 35 cannot be used in advertisements. 

The U.S. Food and Drug Administration banned the sale of Juul products in June because the effect on human health was not fully known. However, this decision has not yet been implemented as Juul has appealed the decision. 

There are previous lawsuits against Juul

There are also individual lawsuits filed against the company in various states. Juul said that they had old sales strategies against lawsuits and stated that they are now using a different sales strategy. 

Regarding the ban attempt, the company stated that they believe that this decision will be abandoned once all the data and documents they have submitted are examined. 

The most used e-cigarette company by adolescents

Juul is the most used brand among adolescents in the USA. Also known as the company spreading the use of e-cigarettes. More than a quarter of high school students smoked e-cigarettes in 2019. However, this rate started to decrease in the following years. 

In the investigation opened at that time, it was revealed that although the sale of these products under the age of 19 was prohibited, the company attached great importance to marketing aimed at adolescents.

"Juul's shameless marketing strategy has created a new generation of nicotine addicts," said Connecticut Attorney General William Tong. The company will pay the fine with a maturity of 6-10 years and this income will be spent on the fight against tobacco use.